Tag Archive: SEO


Got blog on Blogger? Does your volume of traffic remain at the same level regardless of how many posts you add? Have you fixed your Blogger template code to allow your blog post title tags to do the best job for you? This is an absolute necessity in order to get the search engines to key in on your title tag keywords. Otherwise, the search engines will always place your blog title before your blog post titles when they crawl your site, which is not a good thing because that’s also how all your blog posts will be indexed! You work hard to come up with the best titles to attract the search engines, but without this SEO fix those blog post titles won’t do you any good!

Okay, if you’re confused, as they say a picture is worth a thousand words, and I found a great blog post to share with you so you can see what you need to do, and get the secret template codes to do it! But, before you begin, and to play it safe, make a backup copy of your template from your Blogger dashboard. If you’ve done your backup copy you’re ready to begin. Here’s the best Blogger SEO tip you need!

It will take several days for the search engines to recognize the change, but you should see an increase in your traffic soon. To earmark when you made this change, if you use Google Analytics, then place an annotation in your Analytics dashboard to reflect when you fixed your template. Please note that you may not yet have the tab in your Google Analytics dashboard to do annotations. It’s a new feature, so it may be a while before it reaches your dashboard. For now, at least mark your calendar as to when you made the SEO fix so you will see exactly how the change has improved your blog traffic!

Happy blogging! :)

It takes time to develop a blog or other website, and it may seem to take forever to gain and increase blog traffic, which in turn increases people linking to your blog posts. Google Analytics provides you with greater insight to assist you with strengthening your keyword strategies for your blogs, which will result in more organic traffic and more links to your blogs. Here’s a step-by-step approach to make use of Google Analytics data to determine which keywords are bringing in your traffic, and how you can capitalize on those keywords by a proper linking strategy from your own blog.

If you haven’t already done so, you will need to establish your Google Analytics account. If you already have one, login to your account and let’s begin a keyword linking strategy based on your Google Analytics results!

Step 1. LOGIN TO YOUR GOOGLE ANALYTICS DASHBOARD

Step 2. SELECT THE FIRST BLOG YOU NEED TO BOOST TRAFFIC WITH, BY CLICKING ON “VIEW REPORT” FOR THAT BLOG

Step 3. SELECT “TRAFFIC SOURCES”

Traffic Sources

Traffic Sources

Step 4. SELECT “KEYWORDS” FROM THE TRAFFIC SOURCES MENU AS HIGHLIGHTED BELOW

Keywords

Keywords

Step 5. LOCATE THE LIST OF KEYWORDS FROM THE LOWER RIGHT AREA OF YOUR ANALYTICS PAGE WHERE YOU SEE THIS HEADING

google-analytics-3

Step 6. From the list of your keywords, select ONE of the keywords or keyword phrases which best represent your targeted traffic goal for your blog. Be sure to wisely choose the phrase or keyword that best represents your sites niche! Once you identify which keyword or key phraseto use, you have one of two choices to make.

A. Write a new blog post (fresh posts are always good!).

B. Or, from the Analytics list select one of your top landing blog posts which best represents the keyword or key phrase you selected.

Step 7A. (If you selected option A above) Write a new blog post and be sure to utilize the keyword, or keyword phrase EXACTLY as shown in the Analytics report several times within that blog post, and utilize the keyword or keyword phrase for the first words in your blog post title. From the keyword or keyword phrase, create at least one hyperlink to an existing blog post you wrote earlier about the same keyword. Publish the new blog post and locate the new blog post permalink. Go on to step 8 below.

Step 7B. (If you selected option B above) Review your existing blog post you chose to use. If necessary, edit the blog post to ensure you have made good use of the keyword or key phrase you chose to use from the Analytics report. Be sure to utilize the keyword, or keyword phrase EXACTLY as shown in the Analytics report several times within that blog post, editing the post if necessary. From the keyword or keyword phrase, create at least one hyperlink to an existing blog post you wrote earlier about the same keyword. Publish the revised blog post and locate the new blog post permalink. Note: DO NOT change the blog post title of your existing posts involved in this strategy. Now go on to step 8 below.

Step 8. Add a link within your blog sidebar from the same blog, to the new blog post permalink, or to the existing blog post permalink, whichever option above you went with. Be sure to use the keyword or keyword phrase for the link text (hypertext), and again EXACTLY as shown in your Google Analytics report. If done correctly, the keyword link to your blog post will really pay off by bringing in more traffic from organic search results.

Step 9. Moniter your future Google Analytics reports to see how this strategy has increased your traffic, and sit back and enjoy the brighter future your blog will have.

Step 10. If this information has helped you, please comment here to let me know! Thanks!

You may also find these to be good resources to learn from about this topic:
Using Keyword Segmentation in Google Analytics
Analytics Basics and Keywords
Reoptimize Posts using Analytics and Keywords
Keyword Tools Using Google

We all share the same human emotion known as impatience, and it’s fueled by the push-button society in which we live. For some bloggers, impatience has become their worst enemy with their approach to link exchange and link baiting, which has led them to participate in mini link farms for link exchange.

With the Google’s page rank updates just around the corner, there are many who have used damaging link exchange strategies in their attempt to create large quantities of incoming links quickly. Patience is a virtue when it comes to building links to our blogs, but many have given in to impatience. What are these mini link farms for link exchange that I’m referring to?

First off, let’s look at some clarification as to what a link farm is, and how the following examples are indeed link farms. This particular source I found with an article on How Not to Get Banned by Google, described a link farm well:

Link Farms, or Free-for-all links pages exist solely to help listed sites gain higher search engine rankings.

Some are referred to as viral links (not to be confused with the healthy type of viral linking). The format of one type I’ve seen creates links by using a series of asterisks, but unfortunately to begin with those could be viewed by Google as hidden text and links.

Other link strategies I’m referring to, which fall into the link farm category are the ones where you are instructed to copy and paste a massive list of blog urls into a blog post, or as mentioned above, create links from a character such as an asterisk. Most likely you’ve seen them, and hopefully you haven’t participated in any of them. So, how did those mini link farms come about, which have influenced so many bloggers to copy and paste hundreds of links within a blog post, in hopes to exchanging links with the masses?

I have my own theory, and you can call me crazy if you wish, but here goes. The blogosphere has grown immensely, and some webmasters are perhaps not so pleased with all the competition that has risen around them. What if one of those bloggers or webmasters convinced some bloggers to participate in link farms for link exchange to run them out of the index? What if they then were successful at leading thousands of blogs to slaughter by leading them to believe the copy and paste strategy of links within a blog post was good, when instead it is a link farm? Perhaps by doing so they figured it was a good way to eliminate a large amount of competition by knocking them down the Google index – or seeing them removed from the index altogether? Hmm, I may be way off on my theory, but it’s worth the time to type this paragraph.

If you’re reading this, I’m hoping for the sake of your blog that you decide to only participate in building links with a natural approach, and preferably within relevant content. Yes, the natural approach is sloooooower than the copy and paste mini link farms, but the natural approach is good for your site because it’s within content, and you won’t be screaming the link exchange blues in the long run. And, if you’ve participated in those link farms it’s unfortunately impossible to take back all those links from the farms that bred them, so the ill affects could be long term.

Sure, you may have actually seen an improvement in your page rank since participating in the link farms, but Google has filters set up to catch up to that in the long run. If they determine a person has received links by spamming the index, then the page rank gained for a short while will not be worth it! One only has to study the patent Google established for their page ranking system to realize that eventually they will catch up to those who have their blog url’s copy and pasted into the mini link farm blog posts published all over the blogosphere.

In that I choose to build my links from natural methods within relevant content, there are days when I get frustrated with the painfully slow process it seems to be. This is especially true when I look at a blog at say a PR 4 that has participated in what I consider to be mini link farms; with the copy and pasting of massive links within one blog post as mentioned above — yet here I am at a PR 3 utilizing only the natural approach. As they say though, “Slow and steady will win the race!” so my reward will come in due time.

This all boils down to another reason why I look forward to building many more members for Link & Blog Challenge — so we all have a steady and consistent routine to the natural organic link building strategy with a large variety of members who wish to link within relevant content.

If you’ve been looking for links in all the wrong places, and need to change your tune come find out what we’re all about in our blogging community. Although the natural approach is slower, it is better, and at least there you would find that blog link exchange can be as fun as a game!

Improve Bounce Rate

For starters, let me clarify what this article is NOT talking about. It’s not about dryer sheets, your kids super ball or how far silly putty might bounce. For those of you perhaps panicking over how much you spent this week it’s also not about bouncing checks. :P

This article IS about what every web or blogmaster would want to understand, but perhaps would prefer to ignore — the bounce rate of your landing page.

Have you checked your site stats bounce rates? It can certainly portray an ugly picture at times and will fluctuate depending on the referring source, your keywords, content, page speed and yata yata yata — a whole lot of other stuff.

On one of my sites my bounce rate had been what I considered to be fair for quite a few months. All that changed earlier this month and I needed to research why. As mentioned above, there are many factors that can affect your bounce rate so it takes some analysis.

In this particular case I attributed it to the fact that I began to receive quite a bit of traffic from a foreign site. Suddenly the bounce rate went to heck in a hell basket (or how ever you say it – lol), and I have determined it is most likely attributed to the fact that the foreign site is sending traffic over from mainly non-English speaking or reading individuals. Sure, I could change that by adding a Google translator, but I prefer to leave it in just English. Enough of that rabbit trail here, but that should serve as an example with how a referring site can affect your bounce rate either way.

Sometimes I think many bloggers just start to blog and blog and blog without ever taking the time to digest some important factors that affect their blogs traffic. I will be the first to admit that I was guilty of that for a long time, and primarily because it can be overwhelming with how much there is to learn. Blogging is far more than a social event and to not lose your interest you need to see an improvement in your traffic.

So, what to do? Start studying your blogs bounce rate, which begins by understanding how to read your site stats. If you would like to identify what to look for and what to do with the information to become proactive with your bounce rate I found several very good articles to refer you to.

This article about improving your bounce rate will give you some great food for thought so you can begin to understand more about what bounce rate is and how to improve your bounce rate, and click-through rate. Hope that is of help to you.

I’ve seen the Apogee name in numerous places in recent times and I finally had the time to take a look at it and find out more about it. Apogee has grown to become one of the 25 largest Search Engine Marketing firms in the world, so I guess that explains why I’ve been seeing their name around much more.

They have their blog as well as their main site for ethical SEO strategies. One of their blog posts I found interesting covers some of the same information I’ve shared here in numerous posts.

You may recall in some of our prior posts here in our Blog Master Tools section we’ve talked about the importance of focusing on your blog post title tags to practice good seo. On Apogee’s blog they shared the importance of the title tags fueling Google’s ranking factors for your blogs. The title tags topped the list!

I know I’ve been guilty myself plenty of times when I’ve forgotten the importance of focusing on my keywords for my title tags. The drawback too if you create poor title tags is that you cannot change them once your blog posts are published, otherwise the page will end up as a dead page online, which is also not good for your blogs seo.

In short, never forget the importance of your title tags, and the keywords or key phrases you use to create them. We as bloggers always have to remember that we write for not only the human reader, but for robots too!

Once you receive incoming links to a blog post, long after you’ve written the post the link popularity continues to promote your blog for you! If done correctly, link popularity will bring you rewards twofold.

First and foremost, your readers will like your blog if the outgoing links from your blog post land on a relevant blog post along the same topic. Secondly, the search engines will also reward you for your relevant linking.

What’s relevant linking? You simply need to create enough of a connection using the same keywords or key phrases used in the other persons blog post which you linked to. This is very important.

Link popularity is an interesting topic, with many different viewpoints to learn from, and I encourage all bloggers to learn about link popularity! It’s also the reason you will enjoy being a member of Link and Blog Challenge. You can turn link popularity into a fun game to practice each day, and gain more links to your blog in the process! In fact, this blog post was inspired by yet another Link & Blog Challenge!

Naturally we have all been raised to write for the human reader. I doubt many parents raise their children remarking, “Now Johnny, be sure to practice writing so the robot can read your story!” As crazy as it sounds, we as bloggers are faced with the task to not only write for humans, but for robots too!

Have you written your blog posts for humans only, or are you also aiming to please the robots appetite for the latest scoop? Although it may be your specialty, robots are not looking to read the latest gossip, but they are looking to read strong keywords and key phrases. Now toss the robots some keyword biscuits and key phrase sandwiches and you will be handsomely rewarded!

Blogging with robots in mind is not the easiest task for a blogger because it means we have to write in a manner that may not be considered very pleasing for the human reader. In fact if you were in an English class and submitted a story you wrote to find favor from a robot, the teacher would probably give you bad marks for being too repetitious with certain words. But, when it comes to search engines and robots, repetition is good to assist your blog posts to reap greater traffic from specific keywords and key phrases.

A blogger has to find a happy medium somewhere between writing for the human reader, and writing for the robots. Hopefully you choose to write for the human reader first, and the robots second. If you are the human reading this post be sure to tell the robot to get behind you in line!

Did I write for the robot here? Hmm, I better throw the robot some biscuits to lure him in to get my keywords higher up in the search engines, so have a blogging, blogging, blogging good time! :)

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