It takes time to develop a blog or other website, and it may seem to take forever to gain and increase blog traffic, which in turn increases people linking to your blog posts. Google Analytics provides you with greater insight to assist you with strengthening your keyword strategies for your blogs, which will result in more organic traffic and more links to your blogs. Here’s a step-by-step approach to make use of Google Analytics data to determine which keywords are bringing in your traffic, and how you can capitalize on those keywords by a proper linking strategy from your own blog.
If you haven’t already done so, you will need to establish your Google Analytics account. If you already have one, login to your account and let’s begin a keyword linking strategy based on your Google Analytics results!
Step 1. LOGIN TO YOUR GOOGLE ANALYTICS DASHBOARD
Step 2. SELECT THE FIRST BLOG YOU NEED TO BOOST TRAFFIC WITH, BY CLICKING ON “VIEW REPORT” FOR THAT BLOG
Step 3. SELECT THE “TRAFFIC SOURCES” LINK AS HIGHLIGHTED BELOW
Traffic Sources
Step 4. SELECT “KEYWORDS” FROM THE TRAFFIC SOURCES MENU AS HIGHLIGHTED BELOW
Keywords
Step 5. LOCATE THE LIST OF KEYWORDS FROM THE LOWER RIGHT AREA OF YOUR ANALYTICS PAGE WHERE YOU SEE THIS HEADING
Step 6. From the list of your keywords, select ONE of the keywords or keyword phrases which best represent your targeted traffic goal for your blog. Be sure to wisely choose the phrase or keyword that best represents your sites niche! Once you identify which keyword or key phraseto use, you have one of two choices to make.
A. Write a new blog post (fresh posts are always good!).
B. Or, from the Analytics list select one of your top landing blog posts which best represents the keyword or key phrase you selected.
Step 7A. (If you selected option A above) Write a new blog post and be sure to utilize the keyword, or keyword phrase EXACTLY as shown in the Analytics report several times within that blog post, and utilize the keyword or keyword phrase for the first words in your blog post title. From the keyword or keyword phrase, create at least one hyperlink to an existing blog post you wrote earlier about the same keyword. Publish the new blog post and locate the new blog post permalink. Go on to step 8 below.
Step 7B. (If you selected option B above) Review your existing blog post you chose to use. If necessary, edit the blog post to ensure you have made good use of the keyword or key phrase you chose to use from the Analytics report. Be sure to utilize the keyword, or keyword phrase EXACTLY as shown in the Analytics report several times within that blog post, editing the post if necessary. From the keyword or keyword phrase, create at least one hyperlink to an existing blog post you wrote earlier about the same keyword. Publish the revised blog post and locate the new blog post permalink. Note: DO NOT change the blog post title of your existing posts involved in this strategy. Now go on to step 8 below.
Step 8. Add a link within your blog sidebar from the same blog, to the new blog post permalink, or to the existing blog post permalink, whichever option above you went with. Be sure to use the keyword or keyword phrase for the link text (hypertext), and again EXACTLY as shown in your Google Analytics report. If done correctly, the keyword link to your blog post will really pay off by bringing in more traffic from organic search results.
Step 9. Moniter your future Google Analytics reports to see how this strategy has increased your traffic, and sit back and enjoy the brighter future your blog will have.
Step 10. If this information has helped you, please comment here to let me know! Thanks!
You may also find these to be good resources to learn from about this topic:
Using Keyword Segmentation in Google Analytics
Analytics Basics and Keywords
Reoptimize Posts using Analytics and Keywords
Keyword Tools Using Google
