I’ve seen the Apogee name in numerous places in recent times and I finally had the time to take a look at it and find out more about it. Apogee has grown to become one of the 25 largest Search Engine Marketing firms in the world, so I guess that explains why I’ve been seeing their name around much more.

They have their blog as well as their main site for Ethical SEO strategies. One of their blog posts I found interesting covers some of the same information I’ve shared here in numerous posts.

You may recall in some of our prior posts here in our Blog Master Tools section we’ve talked about the importance of focusing on your blog post title tags to practice good seo. On Apogee’s blog they shared the importance of the title tags fueling Google’s ranking factors for your blogs. The title tags topped the list!

I know I’ve been guilty myself plenty of times when I’ve forgotten the importance of focusing on my keywords for my title tags. The drawback too if you create poor title tags is that you cannot change them once your blog posts are published, otherwise the page will end up as a dead page online, which is also not good for your blogs seo.

In short, never forget the importance of your title tags, and the keywords or key phrases you use to create them. We as bloggers always have to remember that we write for not only the human reader, but for robots too!