Once you receive incoming links to a blog post, long after you’ve written the post the link popularity continues to promote your blog for you! If done correctly, link popularity will bring you rewards twofold.

First and foremost, your readers will like your blog if the outgoing links from your blog post land on a relevant blog post along the same topic. Secondly, the search engines will also reward you for your relevant linking.

What’s relevant linking? You simply need to create enough of a connection using the same keywords or key phrases used in the other persons blog post which you linked to. This is very important.

Link popularity is an interesting topic, with many different viewpoints to learn from, and I encourage all bloggers to learn about link popularity! It’s also the reason you will enjoy being a member of Link & Blog Challenge. You can turn link popularity into a fun game to practice each day, and gain more links to your blog in the process! In fact, this blog post was inspired by yet another Link & Blog Challenge!