Developing link popularity still seems to be a mystery to many bloggers, yet it really isn’t that difficult to understand when one realizes that links exchanged within sidebars carry very little weight, and add very little value to a blog.
Many bloggers are still running around on the Internet in hopes to exchange links within their sidebar, and they are overlooking the fact that since they have a blog they have a more superior way to gain links. I’m sure this is due to the fact that many are simply still unaware that linking within relevant content is far more valuable to a blogger. Time goes by quickly, and most of us need to spend it where we gain the most value in return, and that is true with the time we spend developing our link popularity.
One way to express the difference would be to ask a blogger this question, “If there were two bills laying on the ground at your feet, one is a twenty and the other is a one dollar bill, and it is a windy day, which bill are you going to grab first?” It’s no different with developing our link popularity!
Time is flying by so we should be investing our time into developing our link popularity as quickly as we can, but in the manner that will provide the most value to our blogs. That’s the foundation in which Link & Blog Challenge is built upon and it also provides a blogger with fresh inspiration at the same time.
The basis for understanding the foundation in which blogs have the advantage over other websites with building their link popularity within relevant content is revealed to us right off Google’s site in their webmaster center! Google states,
Keep in mind that our algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable, and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines.
Did you catch that? Google is looking to reward sites whose content provides value to a visitor, which also means Google themselves will pay close attention to your links within content! It does NOT say “when other sites find your sidebar links valuable”, but instead it says, “when other sites find your CONTENT valuable”! Blogs are content rich, and your primary focus for building links should be within your content.
I think this next statement about sums it up when thinking in terms of developing your links, “Nowadays search engines reward sweat-of-the-brow work on content that bait natural links given by choice.” which is stated on Google’s official webmaster blog!If you would like an easy way to establish link popularity from links pointing to your site within relevant content daily, in other words through the natural way, that is my goal to help bloggers establish and the reason I began Link and Blog Challenge!
