When you create a Link and Blog Challenge it’s very important that you remain focused on the topic or niche of your blog. Why?

First, for the best interest of your readers! Established fans of your blog are going to want to read what they know you normally serve from the menu. Imagine for a moment you own a well established fast food restaurant. Your repeat customers come through the door, and without any prior announcement your restaurant has suddenly and drastically changed the menu. Lets just say now everything on the menu is either lochs and bagels, sushi, or other raw food! How long do you think the customer looking for the hamburger, fries and the milk shake are going to stick around? Not for long!

You may be laughing and thinking, “Wow! I thought we were talking about a blog here and suddenly you’re talking about a restaurant menu! Talk about off topic!” Okay, point made right? LOL! It’s best for your readers that you remain focused, otherwise you can create a paradigm.

Search engines such as Google also value the focus of the blogger. Like your readers, search engine robots will get confused if you are often off topic - occasionally is probably okay. For the best SEO (search engine optimization) it’s very important to remain on topic as much as possible. Otherwise, linking within a post without relevancy is no better than just exchanging links within a sidebar to blogs of a different nature.

When you create a challenge with another blogger be sure that you are both focused on the importance of building relevancy between your blogs. Although your blogs may not normally be related in topic or niche, this can be accomplished if both of you are clever within your posted content. You will be rewarded in the long run far greater by both your readers and by the search engines, if you focus on creating relevancy.

For further reading and several examples for creating relevancy, you may wish to read two sections in “How it Works”. When you open that page scroll down to the examples under the headings, “Creating Reciprocal Links” and “Creating One-Way Links”. Another example may also be found within our “How We Began” page. Practicing the strategy of relevancy will maintain your readership, and send more organic traffic to your blog.

Ice cream anyone? Huh? I thought we were talking about blogs!

© November 2006 Full Rights Reserved Author: Tammara Nelson
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